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✦Brand & visual workIdentity · Social media · Print

Visual design

Brand work outside
product screens.

Two smaller projects that show the visual side of my work: a style guide, menu and social posts for a taqueria, and a brand manual for the product studio I worked at.

01 / El Burro · Tacos & Beer

A style guide, a menu and a social feed for a taqueria.

El Burro needed a look that worked on Instagram and in the restaurant. I built a small style guide (a red and yellow palette, Baloo for headlines and a hand-drawn accent font), then applied it to the printed menu and a set of social posts that mix food photography with bold type.

El Burro style guide cover with the round logo
Style guide cover
Grid of twelve social media posts
Social media posts
Printed menu with drinks, tacos, sides and a QR code
Menu
Color palette and typography for El Burro
Color and type
Style section divider with the donkey illustration
Style section

02 / Product studio brand manual

Brand guidelines for a no-code product studio.

For the agency I worked at, I wrote and designed the brand manual: logo and its variants, the slash symbol, colors, typography, logo rules and how to use the brand on the website, social media and presentations. The studio name is changed here; colors, type and rules are the real ones.

Logo, mission and logo variants
Logo and variants
Colors, typography and logo rules
Color, type and logo rules