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Case study / Mobile app

A dating app concept centered on safer digital connection.

My Valentine explores a mobile dating experience where trust, privacy and emotional comfort are treated as product requirements, not just brand messages.

UX Research Mobile App Privacy User Flows Visual Design
My Valentine dating app concept cover
Brief

Explore a dating app concept that responds to privacy concerns, unsafe interactions and the discomfort users can feel in digital dating environments.

Role

UX/UI Designer across research, benchmarking, user journey, information architecture, wireframes, visual design and prototype.

Direction

Create a warmer and more reassuring product experience while keeping the core mobile flow familiar and easy to understand.

Story

Trust becomes part of the interface, not a sentence in the copy.

The project starts from a common tension in dating apps: users want connection, but they also worry about how their data, images and interactions are handled.

The design process used research, benchmarking, empathy mapping, journey mapping, user personas and flow definition to shape an app experience that feels more controlled and less exposed.

01 / Product Thinking

Designing for confidence before designing for matching.

Instead of treating privacy as a settings page at the end of the experience, the concept frames safety, clarity and user control as key parts of the core journey.

  • Mapped user concerns around data, screenshots and profile exposure.
  • Defined onboarding and account moments around reassurance and clarity.
  • Created a soft visual system to support a more human tone.
My Valentine login and brand concept screens

02 / Portfolio Role

A lighter concept showing research range and mobile product sensitivity.

This project belongs in More Work because it shows process, emotional product thinking and mobile UI exploration, while the main portfolio remains focused on systems, SaaS and complex product interfaces.

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